Business Marketing Communication is critical to educate or persuade potential customers on buying a particular product or topic. Knowing how to convince and talk to people into a sale means more success for a business. Also, talking to the right kind of audience and instead of trying to convince people that are not interested is also important to a businesses survival. Advertising and marketing at times can be difficult and a headache. Getting a customer to actually take action on buying a product is a 1 out of a 10 chance for most companies. But, there are companies that have been able to get the kind of business that they want. Here are the ways that fortunate businesses handle Marketing Promotion, Communication and Sales with ease :
Marketing Promotions to Reward Existing Customers
Everyone loves promotions, especially if it’s going to increase their income or help them save. Successful companies know this, and they have used this technique to their advantage to help them grow their business. A way that companies have found to get more sales is to offer marketing promotions to customers. This is called sweepstakes, which is the most common promotion strategy that a lot of businesses like to use to keep their existing customers interested in their business. Most sweepstakes management works by games of chances instead of awarding the best of the best . The winner or winners are selected by the judges randomly, so no matter who are in the contest, you can win. In other words, a sweepstakes is like a lottery, and businesses love doing this because it keeps many existing customers coming until they have won a prize. This makes the company not only more fun, but also more popular than companies that do not offer sweepstakes. Many customers are looking to save when buying from a company, especially if they are existing customers. Offering sweepstakes makes customers feel valued and eventually keep coming for more!
Promotional Marketing and New Customers
Although it is important to keep existing customers engaged in a business and treat them right, the first impression a business makes to its audience is the most important. This is because new audience do not know the company, and most of the time are not even sure they should pay attention to them. This is why the first impression of communication, visual appearance and deals need to be captivating and on point. It definitely has a big impact on whether a customer is going to consider or not consider buying from the company/business. A way many companies like to present promotional marketing to new customers is to offer promotional deals and get there contact information. This is mainly done online, but unlike sweepstakes, the person automatically receives a promotion once they give their email to the company and make a purchase.
The discount or prize is sent them just for giving their email, and then the person applies there reward to the purchase they are getting ready to make. This is usually a 20% or 30% discount or buy one get one free deal on there first order as a welcome gift. Many successful companies use this strategy to turn a new customer into an oncoming customer.