Effective email marketing campaigns can help to increase profits for your business. In order to be successful, they must be done right. You will rapidly alienate potential customers if you bombard them with unsolicited, unwanted communication. Read on to find tips which will help you build a strong and successful opt-in list.
Target your audience. Once you have a few readers, think of ways to encourage them to sign their friends up. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. After this, your base should begin to grow on its own.
When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you don’t get permission first, you may get lots of spam complaints and even lose otherwise loyal customers.
Test variations of your subject line via A/B testing. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Test your email layouts. The top of the emails should always contain the most interesting and important information. Try to use different formats to find out which ones will work and which ones won’t. When you find a format that is effective, stick with it. This will help build consistency into your email marketing; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.
Consistency is important. Ensure that you’re always utilizing the same colors and logo of the company within your email. The font that you select should be easy to read. After you send out a few emails, people will recognize it and will start to pay attention. Familiarity counts even more for email marketing campaigns than it does for other businesses.
Get permission if you are going to contact customers by email. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
You should avoid sending too many emails; one a week is enough. Most of your customer base probably has to tend to many other email messages each day. Sending emails too frequently makes it more likely that your customers will stop reading.
It is of the utmost importance to have the emails being sent to people who have chosen to receive them. Sending emails indiscriminately to those who have not requested them may ultimately harm your business and attract lots of negative feedback. Apply the advice from this article so you can be sure you are not sending out emails to the wrong people.