You should understand the right way to market your company through email. Avoiding spam folders is key to having the reader see your email, but how can you know if your messages are effective. Keep reading to find great advice.
Do not send marketing emails to those who have not requested them. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
If you plan to tackle email marketing, you need to know you have to have the permission from all those you wish to include on your email list. If people do not willingly sign up for your emails, you could reported for spam.
Avoid spammy sales techniques, such as urgent messages that they need to “Buy now!” ” marketing approach. These kinds of approaches are overused, and can give your emails a spam-like feel. It can cost you customers. They understand you want sales, but build a solid relationship and stay professional. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase.
Use A/B testing to test out different combinations in your subject line. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Always get customer permission before you begin contacting via email marketing. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.
Sending an email to your list more than once every seven days is a bad idea. Remember that your subscribers are busy, and that they probably receive a lot of email each day. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
Marketing emails that are important should not be sent out close to major holidays. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. There are exceptions, of course. This may include emails regarding things like Black Friday and other sales or specials that go on.
With any email marketing materials, limit the use of graphics. Some email programs may block graphics, so if your email is heavily dependent on pictures some of your audience won’t be able to read your email. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
These tips can upgrade your campaign in a huge way, but you need to use them to see results! Use them with anything you currently have going on, or create a brand new campaign, and you will be amazed at the results.